Marketing Articles

The landing page

The landing page is a kind of giant advertisement after the preview given by your ad and it is extremely important because getting a click is only...

10 big tips for your first Google Ads campaign

Google Ads : Introduction First of all, a little vocabulary: PPC means Pay-Per-Click and this perfectly sums up the functioning of Google ads: an...

Jail Bound Marketing: The ultimate weapon of war to seduce the consumer

Do not look for this term in your favorite marketing book, I invented it. "Prison bound" or "jail bound" in English means "destined to make prison". A...