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SEO Glossary List

SEO glossary including 200 terms and screenshots.

The landing page

The landing page is a kind of giant advertisement after the preview given by your ad and it is extremely important because getting a click is only the first step: a conversion rate of 4% is indeed an excellent result and it means that more than 96% of the people who...

10 big tips for your first Google Ads campaign

Google Ads : Introduction First of all, a little vocabulary: PPC means Pay-Per-Click and this perfectly sums up the functioning of Google ads: an Internet user clicks on your ad, you pay. It is as simple as that. And now, a bit of history: in 1996, a company was going...

Jail Bound Marketing: The ultimate weapon of war to seduce the consumer

Do not look for this term in your favorite marketing book, I invented it. "Prison bound" or "jail bound" in English means "destined to make prison". And that's exactly what you want to get from your clients, metaphorically speaking. The jail bound is therefore to...

The Facebook algorithm, a brief history in time

Four essential attributes determine The Facebook Algorithm: Novelty, Popularity, Content, and Relationships. The same is true for all other social networks that publish a news feed, such as Twitter or LinkedIn. The organic reach is the number of people reached by your...

Introduction to SEO

Introduction to SEOGoogle has come a long way since its launch in 1993. Now relying heavily on artificial intelligence, its algorithms use hundreds of different criteria to reference your website. Here are four of them: Trust Your site should have backlinks from...

Keywords in Google

This is the very first and most important step: determining which keywords you want to use to position your website. If you have an online store and, for example, sell a lot of T-shirts, the answer is obvious. Or is it? Indeed, you will never be able to position your...

SEO and Social Media

Google has always said that there is no direct link between SEO and social networks, but indirect links are very real: by making your site known on social networks, you will only improve your SEO… Add Twitter, Facebook or other icons in the footers of all your pages...

On-Page SEO

On-page SEO brings together all the optimization techniques internal to your website, it may seem tedious and technical, but in reality most of these tasks can be automated. First and foremost, it's about making sure that the website gets referenced by search engines....

Google Analytics Basis

Google analyticsAs for Chrome and Android, Google Analytics is slightly devilish: after an easy and quick installation on your website, you will have access in the Google console to multiple statistics relating to your site, and Google will have even more of them...

Advertising on Social Networks

The cost of advertising on a social network Depending on the network, we pay per click (CPC, cost per click) or per 1,000 views (CPI: cost per impression). Google ads is well known for its auction system and pay-per-click method, but most social networks favor a CPI...

Local SEO

Almost all Internet users are looking for local businesses. This is what explains the success of Google Business or Tripadvisor, for example. It's absolutely essential to be present there: Google Business links appear at the top of the page, before website results and...
The landing page

The landing page

The landing page is a kind of giant advertisement after the preview given by your ad and it is extremely important because getting a click is only the first step: a conversion rate of 4% is indeed an excellent result and it means that more than 96% of the people who...