The landing page

The landing page

The landing page is a kind of giant advertisement after the preview given by your ad and it is extremely important because getting a click is only the first step: a conversion rate of 4% is indeed an excellent result and it means that more than 96% of the people who...
The Facebook algorithm, a brief history in time

The Facebook algorithm, a brief history in time

Four essential attributes determine The Facebook Algorithm: Novelty, Popularity, Content, and Relationships. The same is true for all other social networks that publish a news feed, such as Twitter or LinkedIn. The organic reach is the number of people reached by your...